In 2015, we founded Juxtapose with a simple vision: to build a different kind of investment firm, focused on partnering with exceptional talent and doing less, not more.
We set out to build a firm dedicated to the creation of businesses that would solve problems in the most complex industries. We committed to understanding those industries deeply and building conviction in a company’s competitive advantage before a company was even formed. We centered our strategy around people, and creating trusted partnerships with proven entrepreneurs. Above all else, we wanted to play a part in companies whose impact would speak for itself.
Today, we are proud to announce the close of our second fund. The commitments, totaling $300M, come from a group of world-class endowments, foundations, public pensions, and family offices that are aligned with our long-term vision.
So far, our strategy is working. Our successful exit with Care/of, our first company, proved that our more deliberate, talent-centric approach can drive returns. We are admittedly still in our early days, but we are defying the conventional power law statistics of venture capital, where 70–80% of businesses fail. Instead, one hundred percent of the companies that we have started are thriving, and our first few businesses are approaching two billion dollars of equity value created. Our unique model has translated into top decile fund performance, and we are proud to have delivered on our promises not just to our entrepreneurs but to our limited partners as well.
This new, larger fund will enable us to accelerate investments in our team and process, but our strategy will stay the same. We’ll continue to focus on doing few things — and doing those few things very well. We’ll continue to push the boundaries in concept development, our mix of investment and human-centered design tools that allows us to create novel solutions in the largest, most complex industries. We’ll also double down on our efforts to identify, assess, and earn the trust of world class entrepreneurs who are uniquely suited to found industry-changing businesses.
Since starting Juxtapose, we’ve stayed in the background, instead letting our CEOs and their teams speak for us through their accomplishments. But six years into our journey, we want to honor this milestone and celebrate the many parties that have supported us. We want to thank our limited partners, many of whom have backed us since the beginning, when our team was just a handful of folks in a New York City walk-up, helping Craig and Akash from Care/of package supplements for their beta launch. We want to thank our other investors, advisors, and partners who have shaped Juxtapose and our companies in lasting ways. And most importantly, we want to thank our founding CEOs, as well as their co-founders and teams. To our CEOs: Craig, Jay, Court, Doug, Aaron, and Melissa, you are incredible friends, teachers, and partners.
While the world has changed a lot since 2015, we continue to believe there is genuine power in focusing on a few things and doing them well.
We look ahead with gratitude and optimism.
Jed, Patrick, and Team Juxtapose
