Kite, founded in 2021 by CEO Rob Solomon and Juxtapose, was a next-generation commerce company specializing in scaling small, high-potential brands in partnership with ambitious entrepreneurs. The business was founded on the premise that creating radical efficiencies across a product’s commerce journey is the path to unlocking its greatest potential. As a platform build, and with the support of both Juxtapose and Blackstone, the Company purchased and integrated ecommerce brands to its platform, while also ambitiously investing in deep ecommerce infrastructure and technology capabilities to give its brands a leg up in the competitive ecosystem. Kite created a new “every channel” commerce platform to help these businesses reach customers across ecommerce, social, retail, and more, as well as leveraged AI and the API economy to build a modern technology stack for manufacturing, supply chain, design, and customer acquisition excellence at scale.