Orchard, founded in 2017 by CEO Court Cunningham, Phil DeGisi and Juxtapose, takes a fully verticalized approach to help people with their most important and painful transaction: the sale of their current home and the purchase of their next one. The insight to Orchard was based on the observation of the sheer number of moving pieces in these large transactions, as well as the number of parties involved, and how all of this caused not only unnecessary complication for people but also increased the cost of the transaction. Orchard's novel technology streamlines this process by providing users with a one-stop shop for all of their needs, from finding the right new home to securing financing, selling their current home, buying title insurance and more. Orchard's best-in-class technology platform allows it to guarantee backup offers for people's current homes, helping them unlock their equity up front to make an offer on a new home without contingencies. It also uses technology to enhance the experience of buying a new home, offering personalized property recommendations as well as connecting buyers to mortgage lenders. Today, Orchard operates nationwide and is enabling billions of dollars of home sales every year.